Here’s the lede:
When wielded properly, tools such as Facebook, Twitter, and Google Plus can be quite useful for academics, who can alert colleagues about their research and receive quick feedback on works in progress.
“But,” says Jeffrey Cohen, a professor of English at George Washington University, “it can backfire. If you are a jerk on Twitter or Facebook, that’s going to impact the reception of your scholarship.”
The rest of the article appears on the CHE’s Vitae site.